Daisy Desire, The Drag Queen Gardener
Towering head and shoulders above the invited guest list at RHS Chelsea Flower Show, drag queen Daisy Desire brought glamour, verve and attitude to the annual celebration of horticulture
“I added drag into gardening in lockdown for a bit of a laugh. I posted it on social media and it went mad. Just two weeks later I went to the garden centre in full drag, and posted it online and it’s been crazy ever since.”
Gardening, the most traditional of pastimes, has a new ambassador, who's ready to shout loud and proud to the world that gardening is for everyone and we're all invited.
Daisy’s been gardening for just three years but thanks to those images has already amassed a significant following on social media. “I used to see allotments from the train window on my way to work, and I was always intrigued by what was going on there,” she said. When a long-term relationship ended, it proved to be pivotal.
“I added drag into gardening for fun really – it was during lockdown and everyone was pretty down,” said Tom.
It’s little wonder that Daisy's profile became popular. While lockdown was difficult for all, one of the success stories was the number of people who found solace in gardening. It's estimated that three million people in the UK took up gardening for the first time – possibly with time on their hands through furlough, or obliged to spend time at home and make the best of the situation.
Of those three million, half were under 45 years of age and are unlikely to drop the habit according to current purchasing statistics. With a younger audience finding the information they need through non-traditional sources, Daisy Desire, the Drag Queen Gardener found her platform to break down barriers and cultivate a wider audience.
“What I love the most about adding drag into horticulture is that the audience for gardening is considered over a certain age, while the audience for drag is generally a younger generation – so I’m bringing drag to the older generation and gardening to the younger generation,” she said.
“I love that I get to shake up the gardening world a bit because no-one really knows where to place me… What brings me so much joy is that I know there are going to be kids out there who see a drag queen at a gardening show – it gives them permission to know that it’s okay to be different, it’s okay to be yourself. Actually no, it’s beautiful to be different and to be yourself.”
“Gardening can be a kind of mindfulness and that’s why I think it’s so important to get this younger generation into gardening. They are so open to trying new things. As Daisy I have a platform to talk about the mental wellbeing side of gardening.”
@dragqueen_gardener