A lifelong adventure with gardening: RHS Strategy to 2030

Our vision is a world where gardening is embraced as a way of life – a source of joy and fulfilment, building healthier lives, stronger communities, and thriving environments. To achieve this, our mission is to be there for everyone on their lifelong adventure with gardening

Introducing the RHS Strategy

Everyone’s experience of gardening will be different, but if you have plants, you are a gardener. Find out how we’ll be there to share and support your adventure every step of the way.

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Saving the world starts at our fingertips

Gardens root us to nature, to each other and to happiness. Plants are at the heart of any garden, and people nurture them wherever they are: rooftops, yards, back gardens, allotments, balconies, window boxes or living rooms. For many, plants and gardens provide their main connection with the natural world, offering respite and joy. If you have plants, you are a gardener.

The world is facing multiple crises, from the climate emergency and dramatic loss of biodiversity to profound societal and economic upheaval, and gardening can be integral to addressing them. The opportunity to garden is not just a nice to have, it’s fundamental to every life, and every society.

Plants and gardens help us to connect socially, feel good physically and mentally, and are good for the health of wildlife and our planet. Moreover, the horticultural and landscape industry plays a vital part in the economic health of the UK, offering jobs across a range of areas including nurseries, public and private gardens, landscaping, design and retail.

Few other activities bring so many benefits to so many people. That’s why we firmly believe that everyone should have the right for gardening to be a way of life.

Putting the RHS to work for people and planet

Since our formation in 1804, the RHS has grown from an idea into the UK’s leading gardening charity, touching the lives of millions of people. Perhaps the secret to our longevity is that we’ve never stood still. In the last decade alone we’ve taken on the largest hands-on project the RHS has ever tackled by opening the new RHS Garden Bridgewater in Salford, Greater Manchester, and invested in the science that underpins all our work by building RHS Hilltop – The Home of Gardening Science.

We have committed to being net positive for nature and people by 2030. This reaches into every aspect of what we do, setting stretching sustainability targets for our own operations. We are committed to being truly inclusive and to reflect all the communities of the UK.

Across our five RHS gardens we welcome more than three million visitors each year to enjoy over 34,000 different cultivated plants, and our story grows daily. Events such as the world famous RHS Chelsea Flower Show, other national shows, our schools and community work, and partnerships such as Britain in Bloom, all spread the shared joy of gardening to wide-reaching audiences.

Throughout it all we’ve held true to our charitable core – to encourage and improve the science, art and practice of horticulture – guided by the deep knowledge and expertise of our colleagues and external advisers, and supported by our many members, volunteers, partners and friends, to share the love of gardening and the positive benefits it brings. Today, more than ever, it is time to put the RHS to work for the planet and the people who live on it.

Becoming a gardener is a journey

Gardening is a universal language. It transcends borders and cultures to bring people together in a shared endeavour to create a better future. Involvement with gardening takes many forms, and being a gardener is a lifelong adventure. Everyone’s adventure will be different and wherever and whenever it starts, the RHS will be there to support anyone, of any age or background, every step of the way.

Playful

PLAYFUL

Birth and Infancy

Cherishing expectant parents and supporting new families to make friends and enjoy healthy garden spaces; engaging toddlers in sensory exploration; introducing the magic of gardening – the RHS will be there for the playful years

Curious

CURIOUS

Childhood

Sparking curiosity with plants and nature through simple pleasures such as jumping in puddles or growing sunflowers; learning about plants, insects and soil with school and community clubs; gardening with family members – The RHS will be there to stimulate the curious

Inquiring

INQUIRING

Adolescence

Cultivating an interest in plants and nature at school, at homes and in gardens; seeking ways to protect and speak up for the environment; discovering the connections between plants, people and planet; awakening an interest in a horticulture career – the RHS will be there for inquiring minds

Passionate

PASSIONATE

Young Independence

Igniting ambition for future careers; giving tasters through work experience and volunteering; encountering new plants through hobbies such as art, cooking or travel; making new networks of friends – the RHS will be there to grow the passion

Pioneering

PIONEERING

Early Adulthood

Nurturing a need to grow, whether it’s in a house or a backyard, on an allotment, or adding colour to a balcony; experimenting with ‘grow your own’; sowing seeds with children; taking first steps on a green career path – the RHS will be there to pioneer new directions

Enterprising

ENTERPRISING

Mid Adulthood

Tending plants or a garden; creating time for social, mental and physical health; learning new gardening skills and methods; enjoying social occasions in gardens with family, friends and community; thriving in work with gardens and plants; changing careers to horticulture in midlife - the RHS will be there to foster enterprise

Accomplished

ACCOMPLISHED

Late Adulthood

Sharing learning with family and friends; living healthy lives with gardening and plants; stimulating the senses and memories; relaxing in beautiful gardens; enjoying time with different generations - the RHS will be there to celebrate life’s accomplishments

Make gardening your lifelong adventure

Our vision is a world where gardening is embraced as a way of life – a source of joy and fulfilment, building healthier lives, stronger communities, and thriving environments. To achieve this, our mission is to be there for everyone on their lifelong adventure with gardening.

Our priorities

Six priorities will drive everything we do:

Champion the essential role of gardening

Opening up gardening for anyone, anywhere

Grow our story to share the joy of gardening

Deliver science solutions for people, gardens, and nature

Build horticulture for the future

Unlock our potential

Open up gardening for anyone, anywhere

By engaging more people and being the ‘go to’ organisation for gardening

Grow our story to share the joy of gardening

By using our gardens, headquarters, heritage and collections to greatest potential

Build horticulture for the future

By strengthening education, growing skills and networks, and championing sustainable practices

Deliver science solutions for people, gardens and nature

By rooting science across all our work to meet our social and environmental goals

Champion the essential role of gardening

By influencing national policy to achieve changes to benefit people, the environment and the economy

Unlock our potential

By enabling the RHS to thrive and be a great place to work

Key shifts

To reach our goals by 2030, we will place added emphasis on activities across each priority which enable us to:

Speak to us
Be more urban
Donate
Involve more young people
Become an RHS member
Support more beginners
Become an RHS member
Garden more sustainably
Become an RHS member
Go more digital

Read the full RHS Strategy to 2030

Download our full RHS Strategy to get an in-depth understanding of our key themes, vision, priority areas and ways of working, for now and in the future.

RHS Strategy (3.4MB pdf)

RHS Strategy

More from the RHS

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The Royal Horticultural Society is the UK’s leading gardening charity. We aim to enrich everyone’s life through plants, and make the UK a greener and more beautiful place.