When to plant
Zinnias won't tolerate cold so need to be sown in spring not autumn. Late spring sowings help avoid frosts. Plants should be planted outdoors only when all danger of frosts is past, normally June.
Where to plant
Soil type and pH isn't critical but zinnias like shelter and warmth, sunshine and moisture to grow prolifically. In cold places or on heavy soils which stay cold and don't drain well they fail to thrive. The season will also have a bearing on success – the better the summer, the happier your zinnias will be. They grow prolifically and lushly in polytunnels too.
If planting in containers, choose a sunny site.
How to plant
Growing from seed
Don't be tempted to start off your seeds too soon. It's best to wait until late April or early May as planting out young plants when nights aren't yet warm will only lead to sulking and vulnerability to disease. They should flower around 12 weeks after sowing.
Sow in modules indoors at 20oC, then as they grow move on into 9cm (3in) pots. Be careful not to overwater. Grow on at around 15-18oC.
Just before they're ready to plant out, harden off (acclimatise).
Check the seed packets for spacing, but setting plants at around 30-40cm (1-1.5ft) apart is about average if growing in a block, for example as cut flowers on an allotment.
You can sow zinnia outdoors directly into the place where they are to grow in early June, but this is only really worth doing in reliably warm locations and on light soils.
Growing from seedlings and young plants
If your plants arrive via mail order, pot on into larger pots like 9cm (3in) when the roots have filled the little modules. Carry on caring for them as with home-sown seed - as above.
Growing from bedding packs
Again, hold back on planting out in the garden until early June in the south of England or mid-June if further north. Keep in a frost-free greenhouse until then. Harden off before you plant out at approximately 30-40cm (1-1.5ft) apart if growing in a block, but the pack's label should advise on spacing.
In containers
Zinnias aren't especially fussy about compost type. Just go with a quality peat-free potting compost.