Gardeners often use the word variety when referring to a specific plant, but the correct botanical term is 'cultivar'. Whichever word you use, it means a distinctive plant or plants, given a specific cultivar name and usually bred to enhance certain characteristics, such as flower or fruit size, colour, flavour or fragrance, plant size, hardiness, disease resistance, etc. Additionally, it is worth knowing that, botanically, variety has another meaning - it refers to a naturally-occurring distinct plant that only has slight differences in its looks. For example, Malva alcea var. fastigiata differs from typical plants by having an upright habit.