Charlotte Fitzgerald, Digital Product Owner, RHS Wisley, Surrey

Charlotte is a Product Owner in the Digital team who supports shows, gardens and retail with digital developments across the website and apps

Charlotte’s career story

Charlotte working with Digital team
Charlotte working with a member of the Digital team

From ballet to membership

Before joining the RHS, Charlotte has had a varied career. ‘Squiggly’ you might say, because she has moved between marketing and digital departments, which coincidentally fall under the same roof at the RHS. As a child, she danced a lot and wanted to become a ballerina. While that didn’t happen, it kick-started Charlotte’s first role working for a dance membership organisation. She has worked for membership organisations ever since, working in various roles within both the charity sector and government.

Investing in the future

In 2024, the Digital teams’ ‘Visit Squad’ developed the RHS Garden Wisley app in beta form. An app which provides users with walking trails that enhance their experience of the garden. This test app was then put into the hands of users twho were asked to give some initial feedback. The feedback has enabled the team to build and improve the RHS Garden Wisley app, to make sure it continually delivers and supports enjoyment of the garden for all visitors.

Plants in Garden Centre
Trying out the RHS Garden Wisley app in the garden

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“The best thing about my job is working with so many different teams.”

Charlotte Fitzgerald, Digital Product Owner

Get involved

The Royal Horticultural Society is the UK’s leading gardening charity. We aim to enrich everyone’s life through plants, and make the UK a greener and more beautiful place.