Sophia Notghi, Corporate Partnerships Manager, Vincent Square, London

Sophia is an RHS Corporate Partnerships Manager who is the first point of contact for any new business, partnerships or sponsorships at the RHS

Sophia’s career story

Visitors taking a moment to pose with RHS Letters at RHS Show

Creativity to corporate partnerships

Before joining the RHS, Sophia’s career journey was quite varied. She played a role in new product development for one of the UK’s largest orchid growers, explored the art of floristry, and brought her design talents to both retail spaces and creative agencies. Her passion and expertise led her to the RHS on a six-month contract as an RHS Show Garden Sponsorship Manager, where she quickly made an impact and earned a promotion to RHS Corporate Partnerships Manager.

Bringing in sponsors and partners

Part of her current role at the RHS is Show Garden sponsorship, where Sophia connects designers with brands, facilitates introductions, and supports designers through mentorship and talks. She collaborates with each of the different show teams to align sponsors and partners with each show’s unique personality, ensuring the right presence and content.

Some notable highlights include an exclusive partnership with Roebuck (English sparkling wine) at RHS Hampton Court Garden Festival and collaborating with Netflix on the Bridgerton Garden at RHS Chelsea Flower Show.

Sophia providing support to designers through a Q&A panel

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“Within my particular role, I feel quite empowered to approach brands and businesses that I feel passionate about and that should be working with us.”
Sophia Notghi, RHS Corporate Partnerships Manager

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