Our mission is to be the leading organisation demonstrating excellence in horticulture and promoting gardening.
To achieve this, we have adopted a three-year strategy to build on the value of horticulture to contemporary life and help people get more out of gardens and gardening. Our current strategy is based on six driving and sustaining goals which guide the direction of the Society and the activities we undertake to achieve that direction.
Driving goals
- Bring the joy of gardening to the lives of a significant number of UK children.
- Transform our environmental performance, credentials and culture
- Achieve a substantial growth in membership.
Sustaining goals
- Build a range of audiences
- Deliver financial performance targets
- Sharply improve ways of working
Read the 2008/09 Trustee's Annual Report to find out how we have been performing against these goals (pdf)